Speakers included Marcus Engman (Chief Creative Officer, Ingka Group), Michelle Ogundehin (Writer, author, brand consultant and TV presenter), Stefan Vanoverbeke (Deputy Retail Operations Manager, IKEA Retail) Lemya Osman (Home Furnishing Direction Leader, IKEA Retail North America) and Maria Jeansson (Customer & Consumer Insights Leader, Ingka Group). The event was hosted by Katie McCrory (Life at Home Communications Leader, Ingka Group).