Welcome to Life at Home 2018
Beyond Four Walls
We’re passionate about life at home.
That’s why we connect with thousands of people, every year, to learn more about what life at home looks and feels like all over the world. This year we learned that homes are becoming a network of places and spaces, and the feeling of home can be found in more than one location.
This is a new era of life at home, and it’s taking place within and beyond four walls.
Explore our site to learn more about this new era and what it means for you.
What we learned about Life at Home in 2018
1 in 3 people all over the world say there are places where they feel more at home than the space they live in. In cities this has risen from 20% in 2016 to
35% in 2018
We wanted to know why lots of people feel this way. So we went off to explore what gives people the feeling of home, and where they go to find it…
In the past two years, there has been a sharp increase in the number of people who say they feel more at home in places other than the space they live in. We found that at any given moment we are doing things normally associated with the home, elsewhere. Did you know for example that over a third of us shower or bathe outside of the home multiple times a week? Life is changing, and it’s time for home to catch up.
So what does this mean?
Well, we’ve learned much more about what goes into creating the feeling of home, and how to make it feel better. We’ve learned how important neighbourhoods and communities are in our homemaking experiences. In fact 64% of people globally would rather live in a small home in a great location as opposed to a large home in a less than ideal location, and 23% of people feel they have to leave the home to find alone time.
We are entering a new era of life at home.
60% of people are ready to create a home that’s different from the one they were brought up in. To find out what people across the world are doing to adapt and define this new era, read our summary report.
For some people, ‘my home begins at my front door.’ For other people ‘my sense of home begins when I am within this area, around the estate within which I live.’ It’s that sense of a wider, more expansive notion of home.
Through our research, we have identified five core emotional needs connected to the home. This is what people mean when they talk about the feeling of home. These needs are universal but they play different roles at different stages of our lives, depending on how old we are, who we live with, and where we are in the world.
The feeling of home is no longer limited to our residential homes. Understanding the five emotional needs makes it easier for us to find the feeling of home, no matter where or how we live.