Make Yourself
at Home

Over the past year, we have heard from over 37,000 people living in homes of all shapes and sizes across 37 countries. We’ve been struck by the unique ways people live and discovered that when home shines with personality, life can feel a lot better for everyone living there. Let’s explore what it takes to make us feel at home, in all our quirky glory.

Our research shows that we’re more likely to feel good about home when it reflects our personality. But not all of us get to experience this benefit. By sharing the solutions that ease the stresses, and celebrating the different ways we live at home, we can create spaces that make us feel like ourselves when we walk through the door.



01 – What makes us feel at home

Find out more in Chapter 01

Many of us love spending time at home. It’s a place where we can be our weird and wonderful selves.

For many years, at IKEA, we’ve been exploring what creates the ‘feeling of home’.

Across the globe, it boils down to the same essential ingredients: security, comfort, belonging, ownership, privacy, enjoyment and accomplishment.

But wherever we live, there’s a persistent gap between what we want from our home and what it actually provides.

More than 
1 in 10 
people have talked to their plants in the last 12 months, rising to 1 in 4 in India.

02 – Creating homes that reflect us

Find out more in Chapter 02

“A home is an extension of one’s personality; we can see their lifestyles through their ornaments, their choice of sofa, TV… A person’s home is something that they configure to reflect who they are.”

Tom, UK

At its best, home acts like a mirror to our identities. In practice, this means that when we look around our home we see our unique personality reflected back.

A home that reflects our personality is good for us, too.

When we feel our home reflects our identity, we’re 1.5 times more likely to feel more positive about it. But not everyone feels this way.

Only about 6 in 10 people say their home is a reflection of who they are. 62% of homeowners say their home reflects their identity - this drops to 42% among those renting rooms

03 – The power of much-loved possessions

Find out more in Chapter 03
Whether it’s furniture or fridge magnets, it’s what we have in our homes, rather than who, that most determines how much of ourselves we see around us.

But who we live with does impact our priorities.

For those living alone, or with family or housemates, meaningful possessions that they’ve bought themselves are especially important, For those living with a partner or children, the people they live with are what matters most, and for those living with grandchildren or siblings, having space for their needs and interests is most important

However, sometimes, the things we love (and the things we hate!) are a source of household tension.

4 out of 5 people are regularly frustrated by aspects of their home.

04 – Giving spaces purpose

Find out more in Chapter 04

Multifunctional rooms are a necessity, not an aspiration. To many of us, they can feel like confused spaces.

But rooms with no use are equally frustrating. They can become a source of annoyance and guilt.


It can be challenging to balance giving spaces a clear purpose with the needs of the other people we live with.

Only 4 in 10 people think their home provides privacy for everyone living in it.

More than 
1 in 10 
people have hidden from others at home. This increases to almost 1 in 3 for people who own a snake!

Our homes, our way

We shape our home for ourselves, not for the benefit of anyone else.

We’re more likely to feel good about our home when it reflects our personality. Through the items we treasure, spaces we use and people we live with, we create homes as unique as ourselves.

Only 8% of us care what other people think about how we live our lives at home.

And when our living spaces reflect us – in all our quirky and imperfect glory – they have a powerful, positive effect on the way we view our homes, ourselves and whatever’s happening in the world around us.

What makes us feel
at home?

We love our home, but it doesn’t always give us what we need.