Last autumn we launched our IKEA Life at Home Report 2019, The Power of Privacy, and in the process uncovered one universal truth: we all need private time to be our best, most authentic selves.
‘Just for me’ time is one of the most important social needs of the home, yet our hectic, over-scheduled lives don’t always accommodate us getting enough of it. One of the big questions we at IKEA have been asking is: what can we do to help?
To find some answers, we decided to circle back to the idea of ‘home’. At the second IKEA Open House event last December, we brought seven international thought-leaders together under one roof, for two full days and nights, to grapple with the question of how to get – and maintain – enough private time in our daily lives. Because, we thought, what better way to prompt open discussion about privacy than by asking seven strangers to live together for 48 hours?