How can we help the many to create a home sanctuary? To live more sustainably, and to thrive in these exceptional times?
The IKEA Virtual Greenhouse is a series of masterclasses, live talks and interactive experiences by expert creatives in food, wellbeing, sustainability and botany. They’re designed to help cultivate a more sustainable and balanced life at home.
During 2020, the outbreak of COVID-19 has centred our lives squarely around our homes. As they’ve needed to be our sanctuaries, our quest for health, holistic wellbeing and sustainable living practices has accelerated.
The pandemic has also given us a reason – and a chance – to reset, reflect upon and re-evaluate what’s important to us. From our Life at Home Report 2020 research, we’ve seen that this time has shown the majority of us that our lives at home have a great capacity to meet our emotional needs. And that a positive outcome of the pandemic is that we want to hold tight to our connections with people, which strengthened and supported us during the turbulence of 2020.
It’s also made us examine our priorities for our homes. An increasing majority of us now live in urban spaces, with minimal access to nature and wildlife. This means we have a greater desire for integrating the natural world into our urban homes and cityscapes, for taking a more conscious approach to consumption and for living a more balanced life, with less.
With all this in mind, we at IKEA want to lead the world in a continued reboot of our relationships with home – to keep the energy and the focus on what’s important to us there going. So that we can all thrive, whatever the future holds.
Each session of the IKEA Virtual Greenhouse answers this desire, providing practical insights, from how to take care of your plants at home and tips for purifying water, to preserving seeds, making a Japanese kokedama ball or step-by-step mini terrariums. They’re designed to help the many people with their personal home reboots, so that they can truly flourish.
The Virtual Greenhouse creatives have developed their own hand-crafted and unique content for how people can make home a sanctuary, filming it all from their own most personal spaces – be that home or creative studio.